TRX Media launches integrated out of home space in JB

TRX Media has launched an integrated advertising solution in Johor Bahru, Malaysia, targeting the population flow across the Causeway as well as the state.The out of home advertising space owner will have exclusive advertising rights in the Custom and Immigration Quarantine Complex (CIQ) and media platforms all over Skudai, Tun Razak, City Square and Tebrau.The platform is said to allow brand exposure to reach 96 million travellers and 11.4 cars that crosses the border every year.Joel Goh, managing director of TRX Media said,  “We are excited to be able to provide an integrated approach to brands wanting to reach out to the consumers who cross the border on a regular basis as well as the Johor consumer.”