Iflix is launching a new dedicated iflix Kids Channel which will feature content from Cartoon Network, Nickelodeon, Nick Jr, Disney-Pixar Animation Studios and Disney.
iflix Group Chief Content Officer, Sean Carey said: “Kids is a core segment we are focusing on this 2018. User metrics reveals increasing and sustained engagement. We have seen tremendous growth in usage stats, with a 74% increase in session times on Kids content including a 630% jump in minutes viewed in 2017 compared to 2016. We are thrilled that both our young and young-at-heart users can now easily discover and enjoy some of the world’s best studios, brands and titles for Kids – unscheduled, and on-demand.”
Now available to over one billion consumers across 25 territories throughout Asia, the Middle East and Africa, iflix has established itself as a major player in video streaming.
In December, iflix said it was investing in its first-ever original drama series in Malaysia, KL Gangster: Underworld. The six-part drama series will be shot entirely in Malaysia and expands iflix’s portfolio of original content.