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Netflix nabs Spotify SEA PR lead

Netflix has hired Belle Baldoza as its new consumer PR Manager for APAC.

In this new role, she is tasked to drive awareness around the Netflix brand through lifestyle PR campaigns, as well as media and influencer relations. She will be working with Netflix’s PR agency, MSLGroup, and reporting to the Global Consumer PR team at Netflix.

She was last at Spotify for over two years as head of PR for SEA. At Spotify she led media relations and managed Spotify’s network of PR agencies, made up of over 20 consultants across the following South East Asian markets: Singapore, Malaysia, Hong Kong, Taiwan and Philippines.

She also led PR campaign planning, developing and implementation for the region and coordinates with Spotify’s regional PR managers and communications leads to ensure a coordinated and targeted approach to media relations.

Her agency experiences include working with WPP’s O&M and Mindshare.



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