Nestle Singapore’s MILO brand has appointed Joseph Schooling (pictured) as its brand ambassador for its newest beverage drink, MILO Gao Siew Dai. Marketing has reached out to Nestle for more details.
According to multiple news outlets, Schooling confirmed the ambassadorship appointment in a live Skype session. He explained that MILO strikes a chord with him as he grew up drinking the beverage, and continues to do so during training and in his daily life. He added that he is “humbled and happy” to be the new brand ambassador.
Schooling clinched Singapore’s first-ever Olympic gold medal during last year’s games in Rio de Janerio, sparking a slew of brands congratulating him on the move. This included brands such as Changi Airport, StarHub, the Ministry of Education and Honestbee. SMRT also launched a concept train dedicated to Schooling, while Grab launched a spot featuring Schooling using its GrabShare service to surprise unsuspecting fans.
This is not the first time MILO has collaborated with local talents. Earlier this year, it appointed local singer Nathan Hartono as the brand ambassador for its new “MILO Peng”, which translates to MILO with ice.
Hartono posted a selfie on his Facebook page of him climbing the Great Wall of China, asking for his followers to “send help” along with “MILO Peng”. It swiftly replied two hours later asking for Hartono’s address in China to send him bottles of the drink “specially made” for him. MILO also showed its support for Hartono last year when he participated in the popular Chinese singing contest “Sing! China”.
In March, MILO partnered with The Secret Little Agency to promote its limited edition MILO van collectibles. It was also appointed the official tonic food drink of FC Barcelona in 2016 to promote healthier lifestyles and the importance of physical activity to young people worldwide.