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Nestle Malaysia reappoints Society for digital duties

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Nestle Malaysia has reappointed Society to manage digital duties for its brands - MILO, Nestle Ice Cream and Nestle Breakfast Cereals.Society is responsible for duties including digital strategy, campaign planning, website maintenance, social media assets creation and management as well as video production. The agency has worked with Nestle brands MILO and Nestle Drumstick for the past three years.According to Philomena Tan, business executive officer, MILO, the agency demonstrates a deep understanding of audiences against the digital landscape. Tan added that Society truly "[gets]" what consumers are doing digitally. A+M has reached out to Society for more details."We believe they have the right abilities to help us drive both marketing efficiency and effectiveness simultaneously, and look forward to our continued partnership," Tan said.“Nestle was looking for a strategic partner to support their business by driving consideration and conversion, and we look forward to collaborating with them to steer this agenda forward," Managing director of Society, Stanley Clement, said.

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