Nescafé sparks conversations on Twitter

Nescafé has launched a Twitter campaign called #StartwithNESCAFE to engage with Twitter users.The campaign which uses the #StartwithNESCAFE hashtag, is targeted at coffee lovers who are active on Twitter.Business executive manager-beverages of Nestlé, Sherif Hani, told A+M, the campaign aims to remind consumers that Nescafe coffee stimulate conversations.“With Twitter being the perfect platform for casual conversations, Nescafé is able to capture and analyse the conversation tone, platform and topic which lets us engage with our core audience,”The ongoing campaign is Nescafé first Twitter campaign to build awareness in preparation to roll out larger campaigns from other touch points in 2014.For this campaign, creative and digital duties are executed by Mitosis while NomNom advocates seeding to amplify the conversations.