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Neelofa under fire for promoting beauty supplement for infants on Instagram

Malaysian actress and social media influencer Noor Neelofa Mohd Noor has copped flak on social media for promoting Chew N’ Glow, a beauty supplement targeted at both adults and infants. In an Instagram Stories post that has since been removed, Neelofa was seen promoting the anti-aging product, claiming that it removes wrinkles and tightens the skin, according to The Malay Mail Online.

Her Instagram Stories post also featured the recommended dosage for infants and children. Following the posting, Neelofa was called out by several medical practitioners on Twitter, who advised her to refrain from promoting health supplements to infants as she is not certified and the supplements may cause unnecessary harm to the infants’ internal organs.

Subsequently, Neelofa tweeted that she is aware of the issue surrounding her Instagram Story and that Chew N’ Glow is “working hard” to resolve the issue. A+M has reached out to Chew N’ Glow and Neelofa for more comments.

Meanwhile, the Instagram Story received mixed reactions from other Twitter users. Some criticised her for not apologising while others praised her for handling the situation well.

Among the list of brands Neelofa works with include YTL Communications’ 4G brand YES and AirAsia. She was one of the brand ambassadors who was recently roped in by YES for its Chinese New Year video titled “Three Generations”. Last year, she was also appointed as AirAsia’s non-executive independent director and the airline also partnered with her brand Naelofar Hijab to unveil an exclusively designed hijab for the airline’s female pilots.

AirAsia declined to comment on A+M‘s queries. A+M has reached out to YTL for comment.

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