NBC readies for campaign launch

E! Entertainment Television has refreshed its logo, on-air look and tagline, set to be unveiled to Asian audiences on 23 September.The logo has evolved from the red and white logo to a black and white one, and will soon run with the tagline ‘Pop of Culture'.This refresh comes 22 years since the current E! brand developed.Christine Fellowes, managing director, Asia Pacific, Universal Networks International said, "E!, as an iconic brand at the epicentre of pop culture, is evolving to stay current and relevant to audiences."In line with the revamp, NBC Universal International Television is launching a new trade campaign called ‘Truths Campaign' to reinforce the message that the network is the only one with a diverse portfolio that's female-targeted.As it skews towards that market, it also aims to offer advertisers and marketers the unique proposition of being a media solution to reach the female consumer.The campaign will position common facts about one's lifestyle, choices and attitudes that befit the contemporary woman.The campaign will focus on the latest offering on its channels and how each show, aligning with the attitudes of women, appeals to the sensibilities of its female audience.