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Mydin inks in-store media deal with MagiqADs

Local hypermarket chain Mydin has roped in MagiqADs as its exclusive representative for selected media in all its hypermarkets , supermarkets and convenience stores throughout Peninsular Malaysia.

MagiqADs currently also manages media for Tesco, Carrefour and Jusco as well as all 7-11 convenience stores in the country.

Mydin aims to offer brands an opportunity to connect with shoppers in “other urban” areas, where it has the largest number of outlets, particularly on the East Coast and the North.

According to Nielsen Media Index for Jan-Dec 2010, Mydin has the highest catchment rate for Malay customers who make up 77% of its customer base.

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