MyCEB refreshes corporate identity

Malaysia Convention and Exhibition Bureau (MyCEB) has launched new corporate logo to reflect the organisation's focus to become Asia's model bureau, in terms of success, professionalism, best practices and business impact.The logo comprises a circle and the Petronas Twin Towers, presented with two new colour schemes including blue-grey and blue-black.The blue-grey on the ‘Malaysia' font presents the country as a hub that facilitates the industry from behind-the-scenes. The blue-black colour for the ‘Convention & Exhibition Bureau' represents a strong foundation for the organisation."We believe that the new logo better communicates our vibrant approach to business events in establishing Malaysia as one of the most preferred meetings destination in the world. With its modern and contemporary design, the new logo signals MyCEB's focus to compete internationally to achieve its mission under the nation's progressive Economic Transformation Programme (ETP) towards a developed nation in the year 2020," said Zulkefli Haji Sharif, chief executive officer, MyCEB.The previous logo was created in 2009 when MyCEB was formed. MyCEB has expanded its portfolio and increased its relevance with the establishment of the International Events Unit (IEU) as a division under MyCEB.IEU was tasked to make Malaysia the hub for international sports, arts, lifestyle and entertainment events; and to secure a variable portfolio of major, niche homegrown international sports, arts, lifestyle and entertainment events attracting visitors to Malaysia.IEU will also be undertaking a new identity and to be officially known as Malaysia Major Events (MME). The new name is an indicative of Malaysia as the destination for major events, a strong and clear communication of what the brand portrays.