Source: JCDecaux Transport
MTR Advertising The Best of the Best Awards has been held annually since 2002, this year marked the 15th anniversary with the theme â€śCreate A New Futureâ€ť.
Aiming to carry on the successful evolution and innovation excellence to the future, the awards have already become a highly anticipated annual event for the industry and the Hong Kong public at large.
To celebrate distinguished achievements and creative excellence in MTR advertising and recognise the outstanding contributions made by advertisers, creative agencies and media agencies, the Awards aims to encourage the advertising industry to exploit new ideas and produce more creative executions.
Winners wereÂ announced at the award ceremony held at the Hong Kong Convention and Exhibition Centre on 20 April evening with almost 400 honourable guests, including top and senior management from advertisers and advertising industry.
In recognising the outstanding achievements and creative excellence displayed in MTR Advertising in 2016, a total of 27 awards in 17 categories were awarded to winning advertisers, media and creative agencies, who not only inspired the minds of professionals and the advertising industry but also created excitement and joy for the general public, as well as nurtured new thinking and talents.
The â€śOcean Park Summer Splash Campaignâ€ť stole the limelight of the evening by snatching multiple awards including the top accolade â€śBest of the Best â€“ Use of Media Platinum Awardâ€ť, â€śBest Interactive Campaign â€“ Gold Awardâ€ť, as well as â€śBest Innovative Campaign â€“ Gold Awardâ€ť.
Ocean Park, Dentsu Media Hong Kong Limited and Metta Communications created an interactive SpongeBob Zone in MTR Tsim Sha Tsui Station, at which the first-ever water game toy was installed in an MTR station to attract passengers to play, drive anticipation of the exhilarating water-themed attractions at the park, as well as promoting admission discounts and the exclusive SpongeBob merchandises via scanning QR code on the innovative game panel in this annual campaign. A TV Ring Zone with pillar-domination was also employed to maximise the campaign excitement with TVC broadcast.
Nike Hong Kongâ€™s â€śNike – RIO 16 – Unlimited 17 Daysâ€ť campaign was the other top winner and crowned the â€śBest of the Best â€“ Creative Platinum Awardâ€ť and the â€śBest Use of Digital Media Campaign â€“ Gold Awardâ€ť.
For more information, please visit www.TheBestoftheBestAwards.com.hk