MSN (msn.com.my) has launched a new Chinese New Year (CNY) special microsite that brings localised festive content to its users.
The microsite is created with the aim to inspire users with great ideas and tips on entertaining during this CNY, along with features on the festivities.
Head of editorial of Catcha Digital Rita Lee said the content on the site will be crafted buy its pool of dedicated writers who understand what users want to read.
“Users will be able to find interesting festivity-related features such as Feng Shui tips for your home, superstitions, Chinese horoscopes and more,” Lee adds.
Apart from localised stories, the CNY Special microsite is themed to the festivity that re-creates the joyous Chinese celebrative mood online.
Users are able to share their personal pictures through MSN Postbox, an online user-generated tool, on topics from festive foods to visiting friends and showing off their traditional wear.
Jeremy Neyman, business director of Catcha Digital said the purpose of the CNY Special microsite is to build engagement and brand loyalty with MSN through positive brand association in a trusted environment.
Catcha Digital and Microsoft Advertising have developed numerous branded content environments on MSN in the past seven months, with contents that draw users to the website.
Based on the internal findings, localised content has proven to be most popular among MSN users – Catcha Digital believes that its partners can experience better ROI through digital media’s interactivity as opposed to advertising on traditional media.