General insurance company MSIG has launched a new campaign with the help of creative agency Leo Burnett to drive consumers’ understanding of insurance and its coverage.
The campaign sees a five-year-old boy named Max take center stage as he eloquently explains the difference between the types of insurance available for travel and home. He then goes ahead to bust common insurance myths to drive home the point that the right knowledge is essential in purchasing the right kind of insurance.
The campaign is running across print, outdoor and online. The media agency behind the campaign is MEC.
Clarence Chiew, executive creative director, Leo Burnett Singapore, said, “As a testament to MSIG’s ongoing brand campaign for ‘Insurance that sees the heart in everything’ we wanted to help more people understand what they’re actually buying (or not buying) with typical insurance policies, and the challenge was to make these “lessons” easy to understand and remember.”
He added that the the premise was a simple one – if a five-year-old can explain tricky insurance misconceptions to audiences, it’s probably going to stick.
Watch the video below:
Client : MSIG Insurance Singapore Pte. Ltd.
Brief : To drive consumers’ understanding of insurance and its coverage.
Creative agency : Leo Burnett Singapore
ECD: Clarence Chiew
Art director : Clay Kuok, Linus Chen
Writer: James Scanlon
Planner: Tulika Sahai
Client Servicing: Rebecca Ang, Jason Tan
Media agency: MEC
Media planner : Christine Leobrera
Production house: Freeflow Productions
Director/Photographer: Ros / Charles Chua
Edit House: Freeflow Productions
Exposure: Print, Outdoor and Online.