MP & Silva has appointed Seamus O’Brien as president and group CEO of MP & Silva, effective 1 January 2018. He takes over from Jochen Lösch (pictured), who becomes a senior consultant to MP & Silva. Lösch was first appointed in October last year.
Prior to the move, Lösch was responsible for setting the company’s vision, values, and business strategy, as well as leading global client relationships. He was also responsible for driving growth across MP & Silva’s business functions, including its media property rights portfolio, and digital, technology and sponsorship services.
O’Brien has over 30 years’ of experience in the international sports industry, beginning his career at CSI (which later became part of Octagon). This was before establishing World Sport Group. In 2008, O’Brien sold his majority stake in World Sport Group to Lagardère Group. He continued to lead World Sport Group as executive chairman until 2015. He was also appointed in 2014 as deputy chairman of the Executive Committee of Lagardère’s Sports and Entertainment division.
Meanwhile, Losch has almost 20 years’ experience in executive positions in the international sports industry. He spent four years as managing director for Sportfive Americas, before becoming Sportfive’s vice president TV Rights in 2005. Before MP & Silva, he was most recently president of international business at traffic sports marketing.
Most recently, MP & Silva appointed Chris Lencheski as interim global commercial partnerships director to lead its global sponsorship division. Lencheski will be based in New York.
In January this year, MP & Silva brought on board Wu Swee Sin as managing director of Asia Pacific. The regions exclude China, Japan and Korea. It also promoted Suhyeon Cho to chief commercial officer. Cho, who joined MP & Silva in 2008, has been promoted from managing director, Japan and Korea.