Mount Faber Leisure Group picks social media agency

Mount Faber Leisure Group has just appointed Carbon Interactive as its social media agency on record. The pitch was called in September and the appointment is for a period of one year with the option to expand for another.Carbon Interactive will be handling Singapore Cable Car and Faber Peak Singapore’s social media channels. The agency will now handle the group's social media consultancy, management and engagement, content planning and development, social listening, crisis management, social ad strategy execution and analytics.The account size is estimated to be more than SG$150k per year.Meanwhile, earlier this year Mount Faber Leisure Group also appointed M&C Saatchi as its agency of record for both the offerings at Faber Peak Singapore and the Singapore Cable Car.