Moove Media and Jetstar have launched an interactive multi-sensory experience for commuters to catch renowned locations in Australia‚Äôs Northern Territory (NT), as Jetstar starts flights to the NT.
Commuters passing through the Dhoby Ghuat MRT station along SBS Transit‚Äôs North East Line will be greeted by a 4.28m wide by 2.85m screen as part of Jetstar Singapore‚Äôs latest ‚ÄúTourism NT‚ÄĚ campaign. When commuters stand in front of the screen, they will find themselves feeding ‚Äújumping crocodiles‚ÄĚ.
Jayne Kwek, CEO of Moove Media, said: ‚ÄúTravelling is not just about capturing the moments but remembering the experiences as well. By taking full advantage of the augmented reality technology, Moove is able to bring the Australia‚Äôs Northern Territory experience that much closer to commuters.‚ÄĚ
Charles Leong, managing director of Tourism NT Singapore, felt that the technology will serve the campaign well.
He said: ‚ÄúThrough this OOH project with Moove Media and our aviation partner Jetstar, we are delighted to showcase the stunning natural landscapes and unique experiences that the Northern Territory of Australia is renowned for. The display also incorporates Virtual Reality and 3D interaction, which makes it a fun hands-on experience for the public.‚ÄĚ