Mongoose Publishing Malaysia has cease publication of Men’s Health and Women’s Health magazines in Malaysia. In a statement to A+M, the publisher said it, “would like to thank the fantastic, dedicated and passionate team on both titles and the advertisers and sponsors who have supported the brands.”
Mongoose Publishing acquired Men’s Health Malaysia from Blu Inc. in August 2013, and published its first issue in January 2014. Following that, the publisher launched Women’s Health magazine on August 2014, which saw the debut of its first issue nationwide in March 2015. Ashley Loh, the account director at Esquire Malaysia was appointed as sales director for its Women’s Health and Men’s Health back in September last year. Loh was overseeing the digital, print and events sales business for all three titles.
On a brighter note, Mongoose Publishing said its the website of its ELLE Malaysia magazine has achieved more than 500,000 page views in July, cementing ELLE’s position as the number one fashion media brand in Malaysia.
ELLE’s editor-in-chief, Kate Guest, said “When we launched ELLE in 2014 we took a digital-first approach, and in the three years since, we’ve seen that strategy pay off in ever-growing page views and follower numbers on our social media channels, now reaching on average over 120,000 unique visitors monthly.
Mongoose specialises in providing media platforms across print, digital, social, video and events. Its brands include Time Out Kuala Lumpur, Time Out Malaysia Kids, Time Out Singapore, Time Out Malaysia guides, Esquire Malaysia, Esquire Singapore, Expatriate Lifestyle and ELLE Malaysia.