Moët Hennessy Diageo Malaysia (MHDM) has re-appointed Roots PR as its public relations agency for another year, after its debut partnership with the agency last year. Roots PR will continue to provide creative and results-driven integrated marketing communications solutions for MHDM’s spirits market in Malaysia.
The brands under MHDM which ROOTS PR is responsible for include all whisky variants of Johnnie Walker, Singleton, Mortlach, Haig Club and classic malts including Lagavulin, Talisker, Caol Ila, Oban and Cragganmore.
Some of the major highlights throughout the partnership included official launches of award-winning whiskies by Diageo into the local market such as Mortlach and Johnnie Walker Green Label.
“ROOTS PR continues to give us honest and strategic communication feedback that we expect will take our brand further by reaching out effectively to an evolving generation. The iconic brands under our belt requires a tremendous amount of focus from our partner agencies and we are glad to have ROOTS PR as part of the team,” said Rajesh Joshi, marketing director of Moët Hennessy Diageo Malaysia, Diageo Brands.
“It is a privilege for us to be given the opportunity to continue our work with MHD Malaysia. Besides our concentration on PR and integrated communications, our team is continuously challenged by the MHD team to constantly look at things differently while providing immense support to us as trusted partners,” said Alex Ooi, managing director of ROOTS PR.