Mobext hires global lead

Mobext has appointed Marco Rigon as its global head, to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide.Mobext has offices in 53 countries around the globe and the offers specialised end-to-end mobile marketing services within the global arena. Rigon will work across all areas where mobile has an impact for clients.Prior to joining Mobext, Rigon (pictured) spent six years as associate director at Phonevalley, Publicis Groupe's mobile marketing agency. Previous to this, he worked as business development director for Sharp Mobile in Southern Europe, and has also worked as a consultant supporting mobile operators such as Orange and Vodafone.With expertise in digital marketing and emerging technologies, and having worked in the US, Europe and APAC, Rigon will be charged with developing innovative, non-intrusive mobile experiences which connect consumers with brands across all of the group's global operations.Rigon said:“It's been clear from my meetings with Havas that they are serious about their investment in mobile and understand the power and impact it will have for their clients' businesses. Mobext's team of technologists, designers and strategists share my passion for creating innovative, meaningful experiences for people.”Rigon will be based in Paris.