Mitsubishi extends global campaign with CNN

Mitsubishi Heavy Industries has extended its commercial partnership with CNN International Commercial (CNNIC) and sponsored a 12-week global campaign called "Powering your world". This is a dedicated digital series on CNN Money, which explores innovations that are transforming the way energy is created and used. The projects featured are creative and provide eco-friendly solutions.The advertising solution includes extensive Mitsubishi Heavy Industries branding on the microsite with commercial content produced by Create, CNNIC’s, in-house branded content studio. The campaign also uses CNN Audience Insight Measurement (CNN AIM) to specifically reach out to Mitsubishi Heavy Industries’ key audience of C-suites, business decision makers, opinion leaders and affluent users.Sunita Rajan, senior vice president, CNN International Advertising Sales Asia Pacific said, “The collaboration and digital series will showcase bold green projects which can make the world more energy efficient. This campaign is an example of content combined with smart use of data to deliver an innovative brand solution.”“With the renewal of the sponsorship on CNN Money, we want to further grow Mitsubishi Heavy Industries’ exposure to our global target audience of decision makers and governmental authorities,” Keisuke Saito, senior general manager, Mitsubishi Heavy Industries, said.Moreover, in the recent past CNN is rolled out native advertising solutions to optimise the performance of digital campaigns from commercial partners and enhance the experience of audiences engaging with branded content and digital advertising on its platforms.