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Mister Potato speeds away with Chevrolet

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Malaysia - In its latest global venture, Mamee-Double Decker's Mister Potato has unveiled Southeast Asia's first Manchester United Chevrolet cars.This comes on the back of Chevrolet becoming the Official Automotive Partner of Manchester United.Mister Potato began its global venture in 2011 when it signed a sponsorship deal with the international football club and launched 'The Ultimate Man Utd Experience' campaign.Following the three-year sponsorship deal, Mister Potato began targeting other Southeast Asian markets, specifically Indonesia and Thailand, through its concept of Futzik and collaborated with popular Indonesian band Nidji.Today, with Chevrolet added to its stable of international brand association, Mamee-Double Decker chief executive officer Datuk Pang Tee Chew said the snack brand hopes to give more experiences to consumers."As the global snack partner of Manchester United, we are able to create exclusive experiences and engage our fans with offerings that no other snack brand can offer. With Chevrolet on board, we get to start new conversations with even more people and bring greater excitement," said Datuk Pang.In line with the latest collaboration, Mister Potato has launched the ‘Mister Potato Snack & Win contest' to give away the three Chevrolet cars-Captiva, Sonic and Cruze-along with player signed car covers as the Grand Prizes of the contest."Our intention of promoting Chevrolet to Malaysians from all walks of life is made possible through efforts like this. For Manchester United fans in particular, this contest is one to take notice of," said Datuk Wira SM Faisal Tan Sri SM Nasimuddin, joint group executive chairman of NAZA Group of Companies.He adds that the Captiva, Cruze and Sonic awaiting three lucky winners, sports the official Manchester United club badge and are available in striking red and black.Open only to Malaysians, the contest requires consumers to purchase any Mister Potato contest edition pack, answer questions to earn points, and score the highest points to be in the running for the prizes.The 12-week contest commences on 4 February till 28 April, to be promoted through TVCs, radio commercials, web portals, social media sites, roadshows and trade displays.While Spin Communications was behind the creative and online execution, Vizeum Media handled the media planning and buying duties.

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