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Nanda Ivens

Mirum APAC CEO Nanda Ivens departs from role

Nanda Ivens, APAC CEO of Mirum, has stepped down from his position. Ivens held the role since 2014, one which he took over from Paul Soon, who is now CEO at Possible Singapore. He relocated to Singapore from Indonesia, post the promotion. Confirming the move, the agency said that a replacement for Ivens has not been named.

“Nanda Ivens, an active investor in Southeast Asia’s startup scene, has retired from his role as APAC CEO for Mirum, and leaving the agency world, to pursue his entrepreneurial passion,” the agency said in a statement to Marketing.

Ivens first took on the role three years ago when Mirum was then known as XM Asia Pacific before its massive global rebrand. His journey with XM Asia as a partner in Magnivate, a Jakarta-based digital agency which was acquired by XM Asia in 2012 and renamed XM Gravity. He assumed the role of CEO of XM Gravity in January 2014 when founding partner Kevin Mintaraga moved into the role of chairman.

Prior to joining XM Gravity, Ivens served as both vice president of IndoPacific Edelman Indonesia’s Digital, Technology and Consumer practice, and the Indonesia director of Edelman Digital. He also worked at Neo@Ogilvy, The Economist and Mindshare Interaction.

Read also: Meet the CEOs: Mirum Asia Pacific’s Nanda Ivens

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