SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Minions_cornwall

Yellow tampons: one of the weirdest ‘Minions’ marketing stunts

As the little yellow creatures Minions have become a household name and product, netizens seem to get enough of Minions-related products and complain they have reached into some weird corners. The following are four of the quirky ways that the characters and film are being marketed to the public:

Minions tampons

Minion Tampons  Source: KOTEX

Kotex Puerto Rico posted a picture of Minions tampons on Facebook page. These sanitary products were yellow and even had the cartoon character’s eyes, but it has now been revealed the Minions tampon was only a joke.

50 shades of Minions

Pantone-Minion

Now cartoon characters can have their own Pantone colour. Minion Yellow is a customized shade issued by Pantone with the express purpose of promoting the current installment of a certain film franchise which opened in theaters worldwide.

Welcome to Minions

Minions_cornwall

Before the Minions fever, Minions is just a village in Cornwall, England. The Despicable Me characters came to the Cornish town in May where they shared the same name and new yellow signs were all over the village’s highway afterwards.

LA Times Masthead takeover

LAtimes

Los Angeles Times sprinkled three Minion characters in their nameplate and placed ads in other sections. The advertising campaign set off concerns that leasing out the newspaper’s masthead might impinge its credibility as a source for news.

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.