MINI helps you find the One

MINI Malaysia has launched the "One Love" campaign to inform fans of the arrival of MINI One model launched today.The new MINI One model targets hip/urban, executive/managerial level, young adults ages 25 to 35 year olds who love excitement."With all unique characteristics of a MINI embedded to the new MINI ONE, the vehicle promises excitement and the modern lifestyle it expresses," said Natasha Karim, MINI Manager, BMW Group Malaysia.The campaign comprises both digital and on-ground activities that emphasise the importance of brand excitement to the customers and prospects.The teaser phase started on 3rd October on social-media, with a character called Dr. Love on MINI Malaysia Facebook page which helped users choose the right "One".To better target MINI's audience, online banners also ran on Yahoo! And Paultan.org.All media directed users to a microsite, where users have to provide their information. The data collected were then passed to MINI sales advisors to follow up with users when the MINI One arrives.On-ground, a life-sized replica of MINI filled with giveaway magnets were brought around Klang Valley. A total of 5,000 magnets were handed our within three days at selected places such as Sri Hartamas, Telawi Bangsar, Empire Shopping Center and IKEA.Creative execution was done by Saatchi & Saatchi Arachnid while Carat handled the Media.