Mindshare has appointed Gowthaman Ragothaman as chief operating officer and Roy Sudipto as regional chief client officer for Asia Pacific. Both of them are based in Singapore.
Gowthaman (pictured) takes on the role of COO Asia Pacific after spending a year as chief client officer, APAC and CEO South and Southeast Asia. During this time, he was responsible for Mindshare’s key clients across the region and expanding the agency’s services, including the launch of an emerging market activation unit across ASEAN in partnership with Geometry Global.
In his new role as COO, Gowthaman will focus on continued development and delivery of Mindshare’s services to marketers, across the marketing value chain – from emerging consumer activation at one end to big data management on the other, and a more effective business model for working with clients.
Sudipto takes over from Gowthaman as chief client officer Asia Pacific following a two and a half year stint as managing partner of client leadership and partnerships in the agency. During this time, his primary responsibility was to run some of Mindshare’s key accounts including Unilever, Kimberly Clark, Lenovo and others.
In his role as chief client officer, Sudipto will focus on growing Mindshare’s relationship with its key clients across Asia Pacific, by creating faster, more agile and adaptive marketing services for them. Sudipto will also spearhead creation of a stronger open source collaboration model around Mindshare’s key clients, with relevant partners from WPP as well as other independent companies.
Sudipto will report to Gowthaman in this role.
Mindshare is forging a number of partnership programs with companies coming up in emerging economies, in analytics, media technology, e-commerce, B2B, social media, mobile and more, to complement the current global partnerships already in place with Google, Facebook, Twitter, Microsoft, Yahoo and many others.
Roy’s new role focuses on leveraging some of these partnerships to help its clients’ brands be more adaptive to near real time consumer response, and continuously improve the way they use various media platforms to grow their brands.
Gowthaman said, “Despite our scale and size, we are increasingly behaving more and more like a start-up – provocative, hungry, adaptive, full of energy all underpinned by a promise to be the agency of the future.”
Both Sudipto and Gowthaman’s roles are effective immediately.