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Mindshare appoints Igor Lau as digital strategist

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Mindshare has appointed Igor Lau as digital strategist in Hong Kong. Previously with Ogilvy Common Health & Ogilvy One, Lau has over 12 years experience in marketing communication.His primary role will be to look beyond the day-to-day campaign based approach and to help prepare Mindshare and its clients for what’s next in digital.He will also be responsible for delivering powerful digital strategies across a wide range of digital platforms and beyond, to solve clients Marketing Challenge.Paul Gibbins, Leader at Mindshare Hong Kong, described Lau as the perfect person to assist in driving the transformation taking place at Mindshare, adding he was a "change agent and evangelist".Lau said there were exciting opportunities ahead for the agency to become the "marketing spine across digital ecosystems through the effective use of media, technology and content for our clients."

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