Tesco Lotus picks media partner

Tesco Lotus, a leading retail business in Thailand, has handed its overall media planning and buying business across online and offline to Mindshare Thailand. The win came following a pitching process that included a number of international agencies.Mindshare will support Tesco Lotus in an on-going conversation with customers across the agnostic media ecosystem of paid, owned and earned to ensure that the company stays ahead of the competitive game.Wanna Swuddigul, marketing director, Tesco Lotus said “The retail world is changing, just like our customers, whom we want to reach through multi-channels. As we grow our business, we are pleased to be working alongside Mindshare, who has the leading strategic capabilities, and understands that putting our customers at the heart of what we do will deliver great results”.Pathamawan Sathaporn, managing director, Mindshare said “With today’s world of multi-screen and multi-tasking consumers and the speed of changes in the retail business, we need to adapt to the demand of the customers and the business.”