Microsoft and InMobi aim to enable 'new age CMOs' with transformational skills

Tech giant Microsoft and InMobi, a global provider of enterprise platforms for marketers,  are partnering up “to enable new-age CMOs” in their transformational journey from digital to mobile marketing. The InMobi Marketing Cloud will be sequentially launched market-wise worldwide over the next six months.According to a press release, the partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider. The partnership will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers look at their advertising and marketing strategies. InMobi will also  move in a phased manner to Microsoft Azure and tap into the power of its intelligent capabilities.Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing Cloud, adding to its decade-long market leadership through InMobi’s Advertising Cloud. The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement, and analysing and acting on customer feedback from disparate channels to increase retention and lifetime value of customers, while remaining committed toward the privacy rights of the customer.“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalised experiences,” Satya Nadella, CEO, Microsoft, said. “The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organisations around the world.”The release also added that there has been a fundamental shift in the advertising and marketing industry, with far more advanced technologies available to marketers, combined with an exponential increase in customer touchpoints across multiple connected devices.“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” Naveen Tewari, founder and CEO, InMobi, said. “With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry.”The two companies are also looking at additional opportunities in combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back of the global Azure infrastructure, including AI, machine learning and analytics. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.