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MICA And SSC Call Pitches, HBO Revamps

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MICA aims to bring positive view on SingaporeMinistry of Information, Communications and the Arts has called for PR pitch to enhance external perception of Singapore. The contract for the agency is slated for one year with the option to extend for another. No previous agency has worked on the account and the chosen agency will have to come up with plans as to how to change negative or neutral views on Singapore to a more positive one.Singapore Sports Council on creative agency hunt Singapore Sports Council has called a pitch for a panel of creative agencies. The contract is for a period of a year with an option to renew for another year. The panel of agencies chosen will take on future tasks by Singapore Sports Council. The contract start date is expected to be 1 November 2012. The tender closes on 17 October 2012.A new look for HBO Asia's HBO Family channelHBO Asia's HBO Family channel has been given a new look and feel for its TV and online platforms, following the redesign of its sister channel Cinemax last month. Focused on offering family-oriented entertainment, the channel has been repackaged to be "more fun, modern and trendy," Magdalene Ew, senior vice president of marketing for creative and content at HBO Asia, said. The channel is available in selected markets in Asia, offering subtitling in Bahasa Indonesia, Simplified and Traditional Chinese and Thai.

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