Metro looks for creative agency

Local departmental store Metro has launched a creative pitch.The contract is for a period of one year but the brand is also exploring options based on per project basis. Currently is for the Singapore market and the account inclusive of media, creative and digital spend is worth approximately for SG$4 million.The incumbent on the account is Grey. Grey was re-appointed in 2014 to handle its integrated branding and communications plan.The scope of work saw Grey implementing strategic brand programmes and campaigns to rejuvenate the Metro brand and bring forward new offers.Metro has confirmed the details to Marketing.