Mercedes-Benz redefines the meaning of hero
share on
Mercedes-Benz has launched a campaign for its model GLC SUV, aiming to redefine the meaning of hero.Called "Built for the Hero in You", the campaign launched with a video asking different people to define what a hero means to them.https://youtu.be/G7xQS1F9sFsChina's most famous tennis player Li Na will form a core part of the campaign, with a touching story about her true hero – her husband Jiang Shan.https://youtu.be/zwO8ZaqWm0kThe commercial spans TV, online, print and OOD throughout the country.Credits:Client: Mercedes-Benz All New GLC SUVAgency: BBDO BeijingManaging Director: YeatMung KooCCO: Arthur TsangAccount manager: Joshua TeongHead of strategy team: Joe GrayProducer: Elaine Lee
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window