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MediaMath appoints CMO

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Digital media buying platform MediaMath has appointed Joanna O'Connell (pictured) as chief marketing officer. She is tasked to propel the company into its next stage in growth.O'Connell brings more than 15 years of experience in the marketing and ad tech industry. She joins MediaMath from AdExchanger, where she was lead analyst. In her role, she studied and published research on the challenges, opportunities and risks in digital marketing.Prior to AdExchanger, O'Connell held the role of principal analyst for Interactive Marketing Professionals at Forrester Research, where she focused on display marketing, ad targeting, optimization and measurement. She started her career at Avenue A in New York and was a founding member of Razorfish's ATOM Systems agency trading desk.She also ran brand relations for the audience-on-demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns.Joe Zawadzki, CEO, MediaMath, said, " O'Connell comes on board at a critical time as the industry seeks further definition. Given our market position, we believe we are approaching a breakaway speed and O'Connell will help us achieve that goal."Recently in Singapore, MediaCom’s former regional head of digital for P&G Saurabh Dangwal was appointed as regional VP of sales, Asia Pacific. Moreover, in January this year, MediaMath appointed of Rahul Vasudev as managing director, APAC. Vasudev joins the MediaMath team from MediaCom where he was the head of digital for the APAC region.

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