MediaCorp makes yet another push into the Indonesian digital scene

Bridestory, one of Indonesia’s top wedding portals and Singapore-based media company MediaCorp have formed a joint venture to make Bridestory a platform with comprehensive services for wedding couples in the SEA region.Bridestory was launched in April 2014. Bridestory.com currently hosts more than 10,000 wedding vendors from more than 20 categories, and attracts 250,000 monthly visitors to its site. Bridestory has more than two million followers through various social media channels, notably via its Instagram accounts. The company has also secured a series of fundings from high profile investors like Rocket Internet and East Ventures.Bridestory CEO and founder Kevin Mintaraga said, “We are excited to collaborate with MediaCorp and leverage MediaCorp’s extensive media platforms to take us to the next level, in the Singapore wedding market and eventually the regional market." He added that currently, there is no wedding platform in the region which is a one-stop shop for all things in the lead-up to the big day.“The wedding market in Singapore is growing but still relatively small.  With a rapidly growing middle income population, the potential for the Southeast Asian wedding market is huge. For a start, our Style:Weddings digital asset will form an affiliation with Bridestory, including the Style:Weddings blog which will reside in Bridestory’s Singapore site,” Jessie Sng, MediaCorp’s head of men, women and parents segments said.This is not the first push MediaCorp has made into the Indonesian market. Earlier this year, in a bid to push its digital revolution further, the company invested in a 52% equity stake in the KLN Group which owns several of Indonesia’s successful web portals.According to MediaCorp, the partnership was aimed at delivering fresh experiences for consumers across the region, and creating innovative solutions for advertisers to embark on new approaches to reach customers and prospects. The two parties signed the agreement cementing a strategic, long-term partnership that brings together complementary strengths of the two companies – MediaCorp’s transmedia expertise and pan-Asian reach, and KLN’s digital-native mindset and market leadership in Indonesia.MediaCorp has since diversified into print, out-of-home, live entertainment and other digital media assets. Its digital properties include over-the-top service Toggle, channelnewsasia.com and Kuala Lumpur headquartered gaming publisher Cubinet. In April this year, MediaCorp announced that it took a majority stake in Indonesia’s Kapanlagi Network, an Indonesian digital media company.