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Mediacom names new head of investment strategy of North Asia

Paul Waller, currently head of investment strategy for MediaCom China, has been promoted to oversee investment strategies across North Asia in a newly created role.

Waller will continue to report into Rupert McPetrie, CEO MediaCom China, and Simon Broderick, chief investment officer, APAC. The appointment is effective immediately and he will continue to be based in Shanghai.

On the back of recent new business wins for the agency, including Richemont, P&G off-line in Korea, and Ikea in Japan, Waller’s new remit sees him tasked with exploring new opportunities to drive more value for MediaCom’s clients across North Asian markets.

Waller has over 15 years of industry experience, 12 of which have been in APAC. According to the press release, he has been pivotal in helping to deliver cost savings, value and increased ROI for brands including AkzoNobel, FAW-VW and GSK in his former roles, and was instrumental in advancement of MediaCom/GroupM’s cross-screen planning capabilities since he took up his current role at MediaCom China three years ago.

“Over the last three years, Paul has done a brilliant job delivering value for our clients in China, and this promotion is both a recognition of that work and the rapidly growing requirements we have across our North Asian network,” said Simon Broderick, MediaCom APAC chief investment officer.

Mark Heap, CEO, MediaCom APAC, added, “Paul has proven himself to be a highly strategic thinker and valued investment lead for MediaCom China. As the agency grows across the APAC region, it was an easy decision to expand Paul’s remit and to bring his level of experience to other markets in the region.”

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