Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

The Media Shop hires digital director

share on

The Media Shop has appointed Lee Chee Wee (pictured) as digital director.Lee will work with business director Jessica Toh to increase the agency’s digital and social offerings in Asia-Pacific. He joins The Media Shop with over 10 years of experience in digital brand equity management and online marketing for multi-national companies as well as successful start-ups.On the digital media landscape, Lee said: "Digital gets the most buzz but often accounts for less than a third of the marketing spend.” As digital director, he plans to “evangelise the benefits of online as well as social media, and help clients achieve their goals in the rapidly evolving digital space."Lee will be joining The Media Shop at the juncture of its planned expansion into the Asia Pacific region."We’re excited for Chee Wee to be part of the team at a time when we are looking to expand our footprint into Indonesia and Australia,” said Toh.“Given his considerable experience in the digital space, more effective strategies can be devised to help our clients connect with their audiences digitally. He is well-positioned to lead and execute digital innovation which will maximize the return on investment for our clients."Some of The Media Shop’s clients that Lee will help manage include CA Technologies, NETS, SanDisk, Royal Caribbean Cruises, OANDA, FireEye and Regus.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window