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Media Prima looks to diversify non-traditional revenue streams

Media Prima Television Networks is looking to grow its non-traditional revenue, while consolidating its market share in core advertising revenue. The group’s theme this year is “More Than Just TV” and MPTN’s aims to leverage on the divergence of media to offer offerings and solutions that are both interactive and immersive.

One of the primary targets for MPTN for 2016 is to build on its achievements and to continue dominating the Mass Malay market. Moreover, there will also be an added focus on the Chinese market as MPTN will be extending its Chinese prime time hours from 88 hours a week to 115 hours a week throughout 2016.

“This is a big, big progression for Chinese content at Media Prima and something a lot of clients will be really happy about. In addition to reality shows, MPTN also has a full range of top comedy shows, top singing shows, top game shows, even top religious shows that would enable advertisers to zoom into the dominant mass Malay market. There are plenty of brand integration opportunities here for our clients,” Datuk Kamal Khalid (pictured), CEO of Media Prima Television Networks (MPTN) said.

Jumping onto the digital bandwagon, Media Prima Labs (MPLabs), which is tasked to develop mobile products for Media Prima’s group of companies, has released a game to complement the animated series called Ejen Ali, which premiered earlier this month on TV3. The app targets the young nine to 14-year olds. According to the company, the first Ejen Ali game was downloaded over 100,000 times within four weeks of its release. The second game in 3D graphics is scheduled to be launched in Q3 of 2016.

(Read also: Media Prima Digital appoints CEO)

MPTN has also set up plans for urban content with 8TV’s urban content being spearheaded by Studio8, and it will only be available online on YouTube.

“We want to make sure that the spirit of reinvention and trendsetting will always continue. In that spirit, the entire urban side on 8TV is going to be totally online, where the audience is,” Datuk Kamal said.

Another revenue stream for the group now comes from its shopping joint with Korean-based CJ O Shopping . With CJ WOW Shop, MPTN has an exclusive home shopping content across all its TV channels, having approximately 16.5 hours of exclusive content daily across all Media Prima TV stations plus on tonton and on its own e-commerce website at www.cjwowshop.com.my and m-commerce platforms via its own “CJ WOW SHOP” mobile app, which will be available soon on Google Play Store and Apple App Store.

Some of the product range available on CJ WOW Shop include beauty products, household items, as well as fashion and gadgets, all exclusively available on our platform.

“This is not only benefiting consumers but also a brand new advertising opportunity for you to showcase your brands and products,” said Datuk Kamal.

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