Media Prima explores more radio apps

Malaysia - All In Media (AIM), a leading developer of broadcast systems and smartphone applications for the radio industry, has signed its first contract in Malaysia to provide a range of applications to Media Prima.Having already developed over 200 radio applications and recently built the Radioplayer application in the UK, AIM's expansion is part of an ongoing strategy by the company."Our team in Southeast Asia understands this market and we are pleased to be developing further the current successful online and smartphone offer for all of Media Prima's branded radio stations," added AIM's chief executive officer Chris Gould.Chief executive officer of radio networks Media Prima Seelan Paul said it's important for the group to build on the success of its current offering of applications with those of more functionality and interactivity for listeners."By creating a suite of advanced radio applications for our stations, AIM is providing us with innovative ways to engage and interact with listeners and from a business perspective creating new revenue streams," said Paul.Almost two in 10 Malaysians aged 20-24 access the internet via their mobile smart phone (The Nielsen Company, April 2011) and, with the ownership and use of smartphones growing in Malaysia, Media Prima believes that radio applications are important for these youth stations to continue to keep the pace with their young listeners.AIM will be bringing the next generation of Media Prima applications to the market in 2013, with the aim of bringing the audience closer to the brand.