Media Prima bolsters its client servicing group

Media Prima Berhad, one of Malaysia’s largest integrated media groups, has appointed Nini Yusof as the group general manager of its client servicing group (CSG), Media Prima Television Networks (MPTN).As group general manager of CSG, she will oversee all advertising sales, branded content and new revenue strategy for MPTN’s television brands such as TV3, 8TV, NTV7 and TV9 and its social media properties. She reports to Encik Seelan Paul, chief operating officer MPTN.Yusof (pictured) joined Media Prima in 2012 as the group general manager, creative marketing, MPTN. She was later given an expanded role to lead MPTN’s creative marketing and communications group in 2013. In the role, she oversaw consumer marketing, public relations, social media and brand activation.Ahmad Izham Omar, CEO MPTN said, “Yusof is an experienced and talented member of Media Prima with an outstanding track record in building successful partnerships, growing both advertising and consumer revenue while marketing  global brands such as  E!, Diva Universal, National Geographic Channel, Fox and STAR TV. We believe she will be able to play a key role in delivering growth to MPTN and add value to our advertisers.”