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MEC Singapore MD Sharon Soh moves on from the agency after 18 years

MEC Singapore’s managing director Sharon Soh has stepped down from her role, after 18 years with the agency.

Soh has held the role since 2012, when she took over from Connie Chan, who in turn took on the role as managing director of global solutions for the APAC region, the international media arm of MEC. She has since been responsible for the people, product and portfolio of clients in Singapore.

Marketing understands there are several other shuffles that will be announced in the near future. MEC declined to comment on the replacement or developments, but Marketing understands an external replacement, from MEC’s global network, will be named to handle Soh’s duties along with additional tasks.

Soh is an industry veteran with more than 18 years in advertising and marketing, according to her LinkedIn profile. Prior to her role as managing director, she was strategic planning lead for MEC Singapore and Global Solutions for four years, focusing on providing strategic counsel for key clients such as Singtel, Coca-Cola, Chevron, Daimler, Sony and Economic Development Board.

During her tenure, Soh was involved in the application of MEC’s integrated planning process across the organisation. This is to ensure teams integrate digital and content into their communication solutions.

She was also general manager from 2005 to 2008, assisting the MD to manage the P&L and operations for the Singapore office. In addition, she led new business pitches and oversaw the Singapore team. She has also held roles such as group account director of Singapore and business director for MC2, executing campaigns for clients such as Daimler, Cycle & Carriage, Coca-Cola Far East Ltd, Warner Bros, Warner Music, DHL.

Under Soh’s leadership, the agency has executed multiple media campaigns for major clients such as Health Promotion Board, Parkway Medical, Sentosa, Caltex and Mercedes Benz.

The agency has also seen some recent account wins. In October 2016, the agency was appointed to be part of FrieslandCampina’s media agency roster. Effective this year, the agency is tasked with strategic planning and off-line media buying for the FrieslandCampina business group Consumer Products Europe, Middle East and Africa and the business group Consumer Products Asia.

However, the agency has also in recent years lost several notable clients such as Scoot, SIA and Singtel.

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