MEC Global has named Allison Coley (pictured left) as its new managing director of both its MEC Singapore and MEC Global Solutions Asia Pacific divisions. Meanwhile, Global Solutions current MD Connie Chan (pictured right) takes on a new role as chief client officer for APAC.
Both Coley and Chan will report to MEC APAC CEO Peter Vogel. Coley will lead the integrated MEC Singapore and Global Solutions businesses which has a headcount of 100 people in total. She will aim to drive best-in-class client work, manage talent in the agency and driving new business growth.
Meanwhile, Chan in her new role will develop and implement strong client-centric solutions for all key regional clients in the region and drive the client leadership community of the agency.
“This is an exciting time for us in the region, after a great year which has truly re-booted our growth. It’s great to have such senior, talented and experienced client leaders in the region, both with proven track records on delivering excellent client focussed solutions. Chan and Coley are two incredibly strong female leaders and role models in our industry and beyond – and I couldn’t think of anyone better suited to lead our clients to continued growth,” Vogel said.
The shuffle also takes place as Sharon Soh, the current managing director of MEC Singapore makes her exit. According to MEC, Soh will leave the agency by the end of January 2017.The agency has seen a series of client wins in 2016 in the APAC region, with markets in the region clinching clients such as Vodafone, Meituan and Friesland Campina. 2016 also saw the regional launch of MEC Wavemaker, MEC’s specialist content offer.
However locally, it has lost long-time client STB to Zenith following a global pitch. It has also struggled to hold on to several other local clients such as Singtel, SIA and Scoot over the past few years.