Categories

Recognises the organisation that performs best at the Marketing Excellence Awards. The highest honour, this award is not open for entry. It is awarded to the organisation with the highest number of winning entries.
Recognises the best advertising campaign or individual spot which engages the target audience through strong creative thinking and media use to achieve a specific marketing outcome or result.
Recognises the increasingly creative methods used to reach B2B audiences. This category encompasses all advertising, branding, marketing and communications work for B2B brands and can include one-offs or on-going campaigns.
Recognises the best marketing campaign or initiative that successfully increased recollection for a firm’s products or services amongst target customers. The initiatives can include both above the line and below the line activities.
Recognises the best brand strategy as reflected in a campaign or any marketing initiative. Entrants are reminded to expand on how the brand strategy took shape, and the results it saw.
Recognises the organisation that most effectively used research or database development to gain insights that were pivotal in the success of a campaign, initiative or communication.
Recognises an organisation that works with any content producer or independently to create content or native advertising and markets it in way that leads to significant growth in brand awareness as well as commercial success.
Recognises the best marketing campaign, initiative or programme by an organisation for a charity or cause the organisation had a partnership or association with. The organisation should be able to prove the initiative benefited both parties and had positive effects and outcomes for society or the cause.
Recognises a campaign, initiative or programme that successfully encouraged customers to emotionally connect with the brand. Judges will be looking for initiatives that go beyond advertisements to encourage consumers to actively participate in the brand’s initiatives.
Recognises the best marketing campaign, initiative or programme that adopts innovative and effective business intelligence, data planning, measurement and analytics tools to improve targeting while driving the organisation’s core business objectives.
Recognises the best marketing campaign, initiative or programme that uses digital channels such as web, mobile, email etc. to deliver an engaging consumer experience while driving core business objectives.
Recognises the best marketing campaign, initiative or programme that uses direct marketing to connect with consumers and build strong one-to-one relationships while achieving core business objectives.
Recognises organisations that have successfully used events as a key tool to increase brand awareness and customer engagement. Entries can be for small-scale events or large-scale events targeting the general public.
Recognises the best organisation that has implemented an experiential programme that allows consumers to get involved in, feel, enjoy or share in the brand experience. This should translate into a positive perception of the brand for consumers.
Recognises the best government sector campaign, initiative or programme that provides utility or information regarding the economy, commerce & industry, employment, the environment, social welfare, education, culture & recreation, infrastructure development or government/community services.
Recognises the best organisation that effectively engages its B2B partners through an integrated marketing strategy, which employs a suite of marketing tools and media channels (at least 3 channels) while driving core business objectives.
Recognises the best organisation that effectively engages its consumer markets through an integrated marketing strategy, which employs a suite of marketing tools and media channels (at least 3 channels) while driving core business objectives.
Recognises an exceptional marketing strategy to support the launch or relaunch of a product or brand. Entries in this category should be able to demonstrate the impact this launch strategy created on the product, brand or organisation’s success.
Recognises the best campaign, initiative or programme that demonstrates a cohesive customer loyalty strategy and effective CRM programme to grow and retain existing customers through incentives, whilst enhancing the customer proposition. It should also encourage greater spend, resulting in positive business outcomes.
Recognises the organisation that has best enhanced its corporate branding, image or identity with the consumer public, other businesses, or internal stakeholders through effective implementation of strategic communication to deliver core business objectives.
Recognises an organisation that has pushed the boundaries and demonstrated outstanding marketing innovation in a campaign, initiative or programme be it through using unconventional marketing techniques such as guerilla marketing, new technologies such as augmented reality or adapting limited resources to achieve specific marketing objectives.
Recognises the best marketing campaign, initiative or programme aimed at a female audience. Entries need not be targeted exclusively at a female audience, but the majority of the target market should have been female. Entries should show why a female audience was important and how the audience responded well.
Recognises the best marketing campaign, initiative or programme aimed at a male audience. Entries need not be targeted exclusively at a male audience, but the majority of the target market should have been male. Entries should show why a male audience was particularly important and how the audience responded well.
Recognises the organisation that best utilises media channels as their key strategic tool to execute a powerful marketing campaign while driving core business objectives.
Recognises the most effective and innovative use of the mobile platform to achieve a specific marketing outcome, be it branding, a prompted consumer behaviour or simply increased consumption.
Recognises advertising campaigns that utilise the Out-Of-Home (OOH) medium in an innovative, creative way that successfully raises brand awareness. OOH can include media such as billboards, transit media or any other media traditionally classified as OOH.
Campaigns entered into this category should be aimed at driving actions and response as opposed to simply raising awareness. Entries should demonstrate evidence of campaigns having been optimised in real time, and remuneration to the relevant vendors and platforms should have been based on results delivered.
Recognises the most creative and effective advertisements placed in the traditional print media. This includes ads placed in newspapers, magazines and other media considered traditional print media.
Recognises the most effective digital marketing campaigns that had search marketing at their core. Entries should cover campaigns that were geared for cross-channel search engine optimisation, including both desktop and mobile SEO.
Recognises the organisation that has most effectively run a campaign, initiative or programme designed to reach shoppers via sampling, competitions, in-store or in the retail environment, etc, and eventually translated this into future purchases of the featured product(s).
Recognises the best campaign, initiative or programme that optimises social media channels to build strong relationships with customers, recruit new customers or engage existing customers while driving core business objectives. This can be a one-off campaign or a longer term strategy.
Recognises the organisation that best develops and activates a brand-relevant sponsorship relationship through strong partnerships with key stakeholders to deliver strong business returns.
Recognises the most creative, entertaining and effective video advertisements. This category will cover both traditional television advertising as well as advertisements deployed on digital video platforms such as YouTube, Vimeo etc.
Recognises the best campaign, initiative or programme that captures its target audience, and subsequently turns into a self-replicating viral process, with its results meeting the organisation’s core business objectives.