2014 MEA Winners

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Marketer of the Year

Overall

Scoot

Excellence in Advertising

Gold

SingTel
Roamaphobia
Agency: Ogilvy & Mather Singapore

Silver

Borneo Motors Singapore (Toyota)
Legend Redefined
Corolla Altis
Agencies: Dentsu Singapore, Cohn&Wolfe

Bronze

Singapore Management University
Choose Transformation. Choose SMU.
Agency: Wild Advertising & Marketing

Excellence in Brand Awareness

Gold

F&N Foods
F&N SEASONS Ice Passionfruit Green Tea Launch
F&N SEASONS
Agency: Isobar

Silver

Wildlife Reserves Singapore
River Safari OOH Campaign
River Safari
Agency: Blak Labs

Bronze

Scoot
Brand Building, the 'Scoot' Way
Agency: Publicis Singapore

Excellence in Brand Strategy

Gold

Canon Singapore
Canon EOS World
Agency: Dentsu Singapore

Silver

McDonald's Singapore
McDonald's Surprise Alarm App
Agency: DDB Group Singapore

Bronze

Soyato Foods International
Soyato Brand Launch
Soyato
Agency: Acacia Design Consultants

Excellence in Consumer Insights / Market Research

Gold

KFC Singapore
Inteligent Customer Engagement
Agency: Capillary Technologies

Silver

Nestlé
Nestlé Fitnesse "Fun Fitnesse" Campaign
Fitnesse
Agency: McCann Singapore

Bronze

Canon Singapore
Canon EOS World
Agency: Dentsu Singapore

Excellence in Content Marketing

Gold

Scoot
Social Content, the 'Scoot' Way
Agency: Publicis Singapore

Silver

Procter & Gamble
SK-II Beauty Circle
SK-II
Agency: DeVries Global

Bronze

Nanyang Technological University
HEY! It's NTU

Excellence in Corporate Social Responsibility

Gold

AXA Insurance Singapore
AXA SmartDrive
Agency: Publicis Singapore

Silver

Parkway Hospitals Singapore
Run for Cover
Mount Elizabeth Hospitals
Agencies: cum. m+d, MEC, Adrenalin

Bronze

Burda Singapore
A-Listers 2014
August Man Magazine

Excellence in Data-Driven Marketing

Gold

Nestlé
Nestlé Fitnesse "Fun Fitnesse" Campaign
Fitnesse
Agency: McCann Singapore

Silver

IHG® Rewards Club – InterContinental Hotels Group
The Big Win Campaign
Agency: OgilvyOne Worldwide Singapore

Bronze

Pizza Hut Singapore
Predictive Customer Analytics and Big Data Monetization
Agency: Capillary Technologies

Excellence in Digital Marketing

Gold

NTUC Income
Orange Eye
Agency: Germs Digital

Silver

United Overseas Bank
UOB TRANSFORMERS: AGE OF EXTINCTION PROMOTION
Agencies: Germs Digital, Zenith Optimedia, Purple Click

Bronze

Singapore Management University
Choose Transformation. Choose SMU.
Agency: Wild Advertising & Marketing

Excellence in Direct Marketing

Gold

AXA Insurance Singapore
AXA SmartDrive
Agency: Publicis Singapore

Silver

KFC Singapore
Marketing powered with Big Data
Agency: Capillary Technologies

Bronze

IHG® Rewards Club – InterContinental Hotels Group
The Big Win Campaign
Agency: OgilvyOne Worldwide Singapore

Excellence in Experiential / Event Marketing

Gold

HSBC
Beyond Money
Agency: JWT Singapore

Silver

F.Club
F. Gorgeous
Agency: Creative Insurgence

Bronze

Parkway Hospitals
Mount Elizabeth Novena Hospital - Doctor For A Day
Mount Elizabeth Novena
Agency: MEC Singapore

Excellence in Government Sector Marketing

Gold

Urban Redevelopment Authority
i Light Marina Bay 2014
Agency: Tate Anzur

Silver

Singapore Sports Council
Strategic Brand Review for Singapore Sports Council
Sport Singapore
Agency: DIA Brands

Bronze

National Environment Agency
Dengue Prevention Campaign
Agencies: DDB Group Singapore, Antzworkz Consultants

Excellence in Integrated Marketing (B2B)

Gold

Fuji Xerox Singapore
Fuji Xerox Festive Rush

Silver

Epson Southeast Asia
"THINK OUTSIDE THE PRINTER"
EPSON
Agency: Ogilvy & Mather

Bronze

DBS Bank
Asian Insights Conference 2014

Excellence in Integrated Marketing (Consumer)

Gold

SingTel
Roamaphobia
Agency: Ogilvy & Mather Singapore

Silver

DBS Bank
Avoid the Unexpected
TravellerShield
Agencies: TribalDDB, Havas Media

Bronze

Borneo Motors Singapore (Toyota)
Legend Redefined
Corolla Altis
Agency: Dentsu Singapore, Cohn&Wolfe

Excellence in Launch Marketing

Gold

CapitaLand Singapore
Sky Vue Launch
Sky Vue
Agency: Formul8

Silver

Wildlife Reserves Singapore
River Safari OOH Campaign
River Safari
Agency: Blak Labs

Bronze

AXA Insurance Singapore
AXA SmartDrive
Agency: Publicis Singapore

Excellence in Loyalty Marketing

Gold

Canon Singapore
Canon EOS World
Agency: Dentsu Singapore

Silver

Kimberly Clark
Signature Moves
Huggies
Agency: Ogilvy & Mather

Bronze

ANZ Bank
ANZ Loyalty Diagnostic Programme

Excellence in Marketing Communications

Gold

Epson Southeast Asia
"THINK OUTSIDE THE PRINTER"
EPSON
Agency: Ogilvy & Mather

Silver

M2 Academy
Dare To Be Somebody
Agency: Wild Advertising & Marketing

Bronze

Borneo Motors Singapore (Toyota)
Legend Redefined
Corolla Altis
Agencies: Dentsu Singapore, Cohn&Wolfe

Excellence in Marketing Innovation

Gold

NTUC Income
Orange Eye
Agency: Germs Digital

Silver

Starwood Hotels & Resorts
Life Is Better When Shared timeline campaign
Sheraton Hotels & Resorts
Agency: Hats & Rabbits

Bronze

StarHub
StarHub 4G 4Good
Agency: DDB Worldwide

Excellence in Marketing to a Female Audience

Gold

Jean Yip Group
Beauty from Every Angle
Agency: Addiction Advertising

Silver

Parkway Pantai Group
Operation Pink
Agencies: Vocanic, MEC Singapore

Bronze

Tony Moly Singapore
"Total Skin Revolution" Experience
Agency: Capillary Technologies

Excellence in Marketing to a Male Audience

Gold

Burda Singapore
A-Listers 2014
August Man Magazine

Silver

Energizer Asia Pacific, Inc
Energizer - Free Your Skin with Hydro Groomer
Schick
Agency: MEC Singapore

Bronze

ADIDAS
3STRIPES
Agency: CPR Vision Management

Excellence in Media Strategy

Gold

Scoot
Scoot - Stretch or Splurge Sydney
Agency: MEC Singapore

Silver

Samsung Asia
Don't Be Flatline, Curves Are In for Samsung
i.t Labels
Agency: Starcom MediaVest Group

Bronze

Wing Tai Clothing
This is i.t !
i.t
Agency: Starcom MediaVest Group

Excellence in Mobile Marketing

Gold

McDonald's Singapore
McDonald's Surprise Alarm App
Agency: DDB Group Singapore

Silver

McDonald's Singapore
McDelivery Get App Get Wings
Agency: DDB Group Singapore

Bronze

Mars Food Malaysia
Snickers Year End Adventure 2013
Snickers
Agency: Starcom MediaVest Group

Excellence in Public Relations

Gold

National Heritage Board
Singapore Night Festival
Agency: Tate Anzur

Silver

Urban Redevelopment Authority
i Light Marina Bay 2014
Agency: Tate Anzur

Bronze

Qlik
Get Your Qlik On
Agency: The Hoffman Agency Singapore

Excellence in Shopper Marketing

Gold

Procter & Gamble
SK-II at The Audi Fashion Festival Singapore 2014
SK-II
Agency: DeVries Global

Silver

Citibank Singapore
Citibank Great Singapore Sale Campaign
Agency: 360 Communications

Bronze

Dell Singapore
Dell Engage SG
Agency: 3radical

Excellence in Social Media Marketing

Gold

Marina Bay Sands
Celebrities at Marina Bay Sands

Silver

Scoot
Scoot vs #SGAGARMY
Agency: Publicis Singapore

Bronze

Nestlé
Nestlé Fitnesse "Fun Fitnesse" Campaign
Fitnesse
Agency: McCann Singapore

Excellence in Sponsorship Activation

Gold

Great Eastern Life Assurance
Great Eastern Women's Run
Agencies: HiVelocity Events, Strategic Public Relations, Mindshare Singapore

Silver

SingTel
SingTel - NewsLoop Content Integration with The Noose
Agency: MEC Singapore

Bronze

Aberdeen Asset Management Asia
THE EXTREME SAILING SERIES - Act 1: Singapore

Excellence in Viral Marketing

Gold

Scoot
Scoot vs #SGAGARMY
Agency: Publicis Singapore

Silver

National Council on Problem Gambling
Kick The Habit
Agency: Goodfellas

Bronze

Alibaba Group
Taobao® Throwdown
Taobao® Marketplace Southeast Asia
Agency: Starcom MediaVest Group

Event Details

DATE

VENUE

DRESS

Thursday, 13 November 2014
6.30pm-10.30pm
Singapore Marriott Hotel
320 Orchard Rd, 238865 (Map)
Creative Trendy

Important Dates

21 JUL 2014
Submission opens

17 SEP 2014
Submission Deadline

13 NOV 2014
Awards Ceremony & Gala Dinner

CONGRATULATIONS TO SCOOT, MARKETER OF THE YEAR 2014!

And to all winners and finalists for your innovative campaigns which push Singapore’s Marketing and Communications industry forward. The Marketing Team

Sponsors & Partners