Categories

Recognises the best advertising campaign or individual spot which engages the target audience through strong creative thinking and media use to achieve a specific marketing outcome or result.
Recognises the conceptualisation of high quality, innovative or unexpected content commissioned by a brand. This can include film, video games, music, online, competitions and TV.
Recognises exceptional strategies which utilise content as the key element of marketing. Judges will be looking for a clear vision about how the content is used to enhance the overall marketing strategy.
Recognises the best marketing campaign, initiative or programme by an organisation for a charity or cause the organisation had a partnership or an association with. The organisation should be able to prove the initiative benefited both parties and had positive effects and outcomes for society or the cause.
Recognises a campaign, initiative or programme that engages new or existing customers through smart and relevant communications for customer loyalty. Judges will be looking for effective engagement strategies.
Recognises the best marketing campaign, initiative or programme that adopts effective business insights, research, data planning, measurement and analytics tools or database development to improve targeting, while driving the organisation’s core business objectives.
Recognises design where it forms a critical focus for the branding of a product. Judges will be looking for entries which demonstrate a tangible link between the design (for example, product packaging, premiums, POSM, collaterals, in-store design) and the marketing strategy campaign for the product.
Recognises the best marketing campaign, initiative or programme that uses digital channels such as web, mobile and email to deliver an engaging consumer experience while driving core business objectives.
Recognises the organisation that best uses live events or a specific live event to achieve a specified marketing outcome. The judges will consider events of all sizes and scope and will be looking at how the event performed, how it engaged its audience and strength of the idea. Events which span multiple platforms, that is, live events and social media can also be considered.
Recognises a company that best uses a hands-on brand experience to take the target audience inside a brand or product through an innovative or creative idea. Entries could be anything from a mass-market launch to a smaller more exclusive experience for customers.
Recognises the best financial advertising campaign or individual spot which engages the target audience through strong creative thinking and media use to achieve a specific marketing outcome.
Recognises the best marketing campaign, initiative or event that rides on the use of gaming to entertain consumers and to enhance brand experience, while driving core business objectives. The campaign can be carried out both online or a live gaming event.
Recognises the best marketing campaign, initiative or programme that utilises a new, unique or especially creative manner in advertising and marketing.
Recognises organisations that most effectively engage their consumer markets through an integrated marketing strategy, which employs a suite of marketing tools and media channels (at least three channels) to drive core business objectives.
Recognises an exceptional marketing strategy to support the launch/relaunch of a product or brand. Entries in this category should be able to demonstrate the impact this launch/relaunch strategy created on the product, brand or organisation’s success.
Recognises the non-governmental organisation that launches the best campaign with strategies to achieve a specified marketing outcome. The judges will consider how the campaign performed, how it engaged its audience and strength of the idea. Campaigns which span multiple platforms, that is, live events and social media can also be considered.
Recognises the organisation that best uses live events or a specific live event targeted to the mass public to reach a specified marketing outcome. The judges will be looking for events that created a positive brand experience for the mass public and left a lingering impact on the audience. The campaign can be carried out both online or a live gaming event.
Recognises the organisation that best utilises media channels as their key strategic tool to execute a powerful marketing campaign, while driving core business objectives.
Recognises the most effective and innovative use of the mobile platform to achieve a specific marketing outcome, be it branding, a prompted consumer behaviour or simply increased consumption. The campaign can be delivered via mobile channels, including apps and websites, either in isolation or as part of an integrated strategy.
Recognises the most effective and innovative use of online video to achieve a specific marketing outcome, be it branding or a call to action.
Recognises a one-off campaign, programme or project which utilises the OOH medium as the primary media. OOH can mean outdoor sites, trams or bus sides, transit media or any other media considered by the industry to be classified as OOH.
Recognises the organisation that best develops and activates a brand-relevant partnership in the form of a crossover, sponsorship and product placement to reach mutual benefits, thus delivering strong business returns.
Recognises the most effective and innovative use of the print media platform with impressive or influential images to achieve a specific marketing outcome, be it branding or a call to action.
Recognises the most effective use of omni-channel buying capabilities. The judges will be looking at how the programmatic strategies demonstrate successful delivery and performance.
Recognises the organisation that has best enhanced its corporate branding, image or identity with consumers, other businesses or internal stakeholders through an effective implementation of strategic communication to deliver core business objectives.
Recognises the best strategy by a brand designed to attract customers and drive transactions via the following channels such as traditional or digital media, sampling, couponing, POSM displays, use of new technology or retail spaces.
Recognises a well-executed and eff ective online strategy which puts search marketing at the centre of the campaign. The judges are looking for entries which can demonstrate a strong grasp of the search channel.
Recognises the best campaign, initiative or programme that optimises social media channels to build strong relationships with customers, recruit new customers or engage existing customers, while driving core business objectives. This can be a oneoff campaign or a longer term strategy.
Recognises the organisation that best uses live events or a specific live event dedicated to a targeted audience (for example, age, gender, demographic) to achieve a specified marketing outcome. The judges will be looking for events that created a positive brand experience for the targeted audience and left a lingering impact on the audience.
Recognises the best marketing campaign and outstanding strategies in promoting a brand or product in the travel and hospitality industry. Judges will be looking for a clear vision about how the overall marketing strategy enhanced the brand and product sales.
Recognises the most effective and innovative use of the TV platform (both online and broadcast TV) to achieve a specific marketing outcome, be it branding, a prompted consumer behaviour or simply increased consumption.
Recognises the use of any innovative technology to activate or enhance a marketing strategy, long or short-term campaign or a one-off execution. The judges are seeking the strategic use of technology as opposed to gimmickry.