McDonald's HK ties up with HSBC's PayMe for in-store purchase and promos

McDonald's Hong Kong has strengthened its digital offerings and is allowing customers to use HSBC's PayMe to pay at self-order machines as well as counters served by staff. The fast food chain previously allowed customers to use PayMe to buy meals in its app. Yesterday, it announced that the use of PayMe has been expanded to on-site purchase, as customers can use the mobile payment service to pay at self-order machines and counters served by staff across all 245 McDonald's Hong Kong outlets.

To encourage customers to use the new service, McDonald's Hong Kong has rolled out a promotional offer, allowing customers to enjoy a HK$5 discount after using PayMe to spend HK$35 or above. The promotional offer will run until 12 September. Randy Lai, CEO of McDonald's Hong Kong, said the addition was aimed at enhancing McDonald's Hong Kong's dinning experience. "We strive to offer a total of 2.6 million McDonald's app users an 'online-merges-offline' experience. We are honoured to partner with HSBC to offer a more comprehensive experience to benefit more customers. In the future, we will be creating a more advanced dining experience." 

Maggie Ng, head of wealth and personal banking, Hong Kong, HSBC, said, “PayMe has attracted over 2.5 million users in less than four years since inception, and it has become a part of Hong Kongers’ everyday life. HSBC is pleased to work with McDonald’s to further expand PayMe’s merchant network, bringing our easy-to-use payment solution to all McDonald’s restaurants and its mobile App. We believe the collaboration of these two iconic brands will drive digital payment development and cross-industry innovation.”

Yvonne Yiu, head of global liquidity and cash management for Hong Kong at HSBC, said the retail industry is merging the online and offline experience and adopting electronic payment methods to enhance efficiency to meet customers' evolving needs in their lives.  "In the first seven months in 2021, the number of P2B transactions on PayMe for business increased by more than 100% year-on-year. We are dedicated to expand our network of merchants, and happy to allow PayMe users to experience cashless transactions across all McDonald's outlets in Hong Kong,"

McDonald's Hong Kong have been working on multiple projects to delight customers. For example, to celebrate its app's anniversary, partnered with three members of MIRROR in the latest short movie shot by director Yuen Kim-wai. Keung To, Anson Lo and Edan Lui competed with each other for the lead role in a basketball drama. Keung eventually won the heart of the director and became the main character of the drama, as he possessed better skills with swift moves on the basketball court. McDonald's Hong Kong associates Keung's skills with its app mobile order and payment features, which allow customers to order, pay and take in just a short period of time with convenience.

Meanwhile, PayMe also recently launched a reward campaign to celebrate its continuous growth of users with the help of MIRROR's Keung To and its mascot PayMeow. The campaign was created to encourage users to eat, shop and play with PayMe. A one-minute music video was rolled out across multiple touchpoints such as YouTube and Facebook. It also debuted on ViuTV at 8:12pm on 9 August. Apart from online touchpoints and the TVC, the campaign also features OOH ads including posters at MTR stations, buses and the giant screen on the exterior of SOGO. 

Currently, more than 2.5 million users have downloaded McDonald's Hong Kong's app after its relaunch last year. To celebrate the relaunch, McDonald’s Hong Kong has also launched a 15-day value campaign, which is aimed at emphasising various features of the app, such as how to beat the queues, value deals, or other exclusive offers, including a wide variety of offers exclusive to app users which will be announced through a series of daily TVCs featuring Keung To, Anson Lo and Edan Lui.

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