This could quite possibly be the scariest McDonald’s mascot ever.
McDonald’s introduced “Happy,” a new animated Happy Meal character that is said to bring fun and excitement to kids meals, while also serving as an ambassador for balanced and wholesome eating.
Happy will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice (or at least, scare them into it).
And as if broccoli wasn’t scary enough for kids, here’s what Happy looks like:
— McDonald's (@McDonalds) May 19, 2014
When McDonald’s unveiled its mascot for children’s meals Twitter comments were anything but positive for the fast food giant. Here are some of the hilarious comments:
.@McDonalds Please tell me an unpaid intern designed this, because otherwise, there's no excuse.
— Sarah (@art_ticulate) May 19, 2014
.@McDonalds might want to go back to the drawing board, I think I'm going to have nightmares.
— #FiveSeasons&AFamily (@applextree) May 19, 2014
@McDonalds Someone stuck a mouth on the box. How many years was this in development?
— ค ﾚєģเ₮เ๓∆tє сﾚ◊ฬภ (@rufus_lipschitz) May 19, 2014
@McDonalds Are you okay, McDonalds? Are those terrifying monsters holding you hostage? We're worried. We all love you and we're all worried.
— Simon (@SimonJadis) May 21, 2014
Happy was first introduced in 2009 to children and families in France and has since made its way to Latin America and other countries in Europe. It will be making a grand entrance in the US next (look out America!).
Despite the criticism, it looks like McDonald’s is taking it in its stride and has posted this cheeky image, acknowledging just how creepy its mascots are:
Meanwhile at Happy Headquarters… pic.twitter.com/ljcoUIb5PF
— McDonald's (@McDonalds) May 20, 2014
— McDonald's (@McDonalds) May 21, 2014
Kudos for sticking by your creepy mascots McD’s!