McCann Worldgroup today announced the appointment of Eric Chang to the role of chief executive officer of McCann Worldgroup, Taiwan.
Chang joins McCann Worldgroup with over 25 years in marketing communications, digital marketing and relationship marketing. He most recently served as Managing Director Taiwan and VP, Business Development Asia Pacific of OgilvyOne Worldwide, where he worked to develop and grow client businesses across industries including finance, technology, automotive, telecom and consumer goods. He is also one of Taiwan’s leading experts on digital marketing serving as Assistant Professor at three of the country’s top universities.
“Eric’s unrivalled digital expertise and experience in Taiwan makes him the ideal leader to chart McCann Worldgroup’s continued development in the market,” said Charles Cadell, president of McCann Worldgroup Asia Pacific. “He is a progressive thinker, a well-known industry leader, and the perfect fit for development and growth of our clients business.”
“Throughout my career, I have been working to partner with clients in a way that fosters synergy for brands and businesses,” said the newly-appointed Eric Chang. “I could not be more thrilled to join McCann Worldgroup at this exciting time.”