McCann Worldgroup Asia Pacific has appointed Sean Sim, executive creative director of Ogilvy Shanghai as chief executive officer, McCann Worldgroup Malaysia. After 10 years in China, Sim will return to Malaysia to join McCann Worldgroup on August 10 2015.
Sim (pictured) will take over the reins from Michael Constantine, McCann Worldgroup Malaysia’s president and CEO, who joined the network in 2013 on a short-term contract, with a mandate to identify and on-board a Malaysian successor.Constantine will remain with the agency until late August.
In his new role, Sim will be responsible for delivering growth aligned with the agency, and network’s, key objectives, further deepening the agency’s integrated digital capabilities and elevating the creative product. He will work closely with creative partner, Richard Irvine, McCann Worldgroup Malaysia’s chief creative officer.
Sim has held various management leadership roles including chief operating officer, OgilvyAction China, a business unit he helped establish and build to be recognised as a leading activation operation in market. Sim was also managing partner of Bates141 China.
Before moving to China, Sim was CEO, Draft Malaysia, in addition to Southeast Asia activation director, where he was responsible for the planning and execution of effective activation initiatives locally, and regionally, as well as driving strong growth for clients and the agency.
Charles Cadell, president McCann Worldgroup Asia Pacific said: “Sim is a successful leader, with an impressive track record. He is business smart and a deep creative thinker. Having successfully led operations in Malaysia and China, we’re excited to welcome Sim to the McCann Worldgroup network. Sim is the perfect fit to succeed Constantine.”
“We thank Constantine for his commitment, passion and contribution to the success of our Malaysian operation. Constantine joined in a time of transition and in the two years under his leadership, and in close partnership with CCO Richard Irvine, the agency has continued to be recognised and awarded both locally and internationally. On his watch, Constantine has attracted key talent to McCann Malaysia, driven digital integration and won new clients including the prestigious Petronas account.”
Constantine will remain in Malaysia to ensure a smooth management transition at McCann Worldgroup until late August.