Raul Castro, Chairman and CEO of McCann Worldgroup Philippines, the countryâs leading marketing communications solutions company, was formally inducted into the Management Association of the Philippines (MAP) at a recent MAP General Membership Assembly.
Castroâs entry into the MAP highlights the importance of marketing communications solutions in Philippine business. Castroâs membership brings into the organization McCannâs brand of creativity in managing business and crafting solutions for clients.
âAt the MAP, we value diversity in thinking and we welcome best practices in management from various fields. We are especially glad to welcome the head of McCann Worldgroup Philippines, Mr. Raul Castro, who can help impact the future of management in the Philippines,â says Greg Navarro, President of the MAP.
McCann is partner to the countryâs most valuable brands including Nestle, Coca-Cola, Unilab, San Miguel, Jollibee, and Globe Telecom. Under his leadership, McCann has produced winning campaigns such as Coca-Colaâs latest record-breaking âThe Happiest Thank Youâ video; the award-winning âThe OFW Project;â and the 2014 Cannes-winning radio campaign for the Philippine Cancer Society. Pioneering digital-led campaigns, such as the âI Love You Anakâ campaign for the Inter-Country Adoption Board, which sought to reverse the stigma on adoption, and the âSarap Maging Pilipinoâ Independence Day campaign for Jollibee, also came to fruition under his headship.
Castro is holder of a wide range of creative and effectiveness awards from local and international competitions and award-giving bodies, such as the Cannes Lions, Ad Fest, New York Festivals, Advertising and Marketing Effectiveness Awards, Tambuli Awards, Kidlat Awards, and Boomerang Awards. He is also a Lifetime Achievement Awardee of the Creative Guild of the Philippines, one of the youngest recipients of this recognition.
SOURCE: PRESS RELEASE