M&C Saatchi invests in Indian agency February

M&C Saatchi Worldwide has partnered up with Delhi-based independent creative agency February to see the launch of a new Indian agency: M&C Saatchi February.The partners of February, Gopal Krishnan (pictured left) and Nirmal Pulickal (pictured right), will initially have a majority stake in the venture, with M&C Saatchi Worldwide becoming the majority shareholder over an agreed timescale.February's founders Krishnan and Pulickal will be taking over leadership of the combined operation. They will be supported by Anjali Nayar(pictured centre), the current CEO of M&C Saatchi Delhi, who is appointed president of the new venture.Through the joint venture between M&C Saatchi Delhi and February, the new company will offer advertising, design, digital, social, mobile, events and activation capabilities. M&C Saatchi February will be headquartered in February’s offices in Delhi.M&C Saatchi’s Worldwide CEO, Moray MacLennan said that currently India is a fundamental part of the agency’s global strategy.“Krishnan and Pulickal share our obsession with 'Brutal Simplicity of Thought', and our laser-like focus on building business results for our clients,” MacLennan added.M&C Saatchi February’s founding portfolio of clients will include Nando's, Typhoo, Avis, Blossom Kochhar Aroma Magic, DLF retail, Ananda in the Himalayas, SBI Cards and Panasonic Mobility.