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M&C Saatchi hires former O&M managing partner Shireen Peterson as GM

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M&C Saatchi Malaysia has named industry veteran, Shireen Peterson (pictured) as its new general manager.Peterson who now reports to managing director of M&C Saatchi Malaysia Lara Hussein, will oversee and strengthen the agency’s account management and business development units. Prior to this, she was managing partner of Ogilvy & Mather Malaysia, an agency that she was engaged with since April 2011.Peterson was promoted to managing partner at Ogilvy & Mather Malaysia back in November 2015, along with Campbell Cannon and Nizwani Shahar. As managing partners, the trio was tasked to work closely with the agency's creative and planning teams in delivering top-notch work for clients. Her change of role was part of the agency's internal restructuring exercise then, which also saw the promotion of Jacey Lee as chief operating officer and the hiring of group executive creative director Tan Chee Keong."Not a stranger in the industry, Peterson has countlessly built and led her teams in areas of client servicing and project management. With over 20 years of experience spanning across agencies such as JWT, Euro RSCG and Lowe, Peterson brings on board her vast knowledge and leadership skills that she has cultivated overtime working for a broad range of international brands including Coca Cola, BMW, Kimberley Clark and GSK," M&C Saatchi Malaysia said.In an exclusive statement to A+M, Hussein said she believes Peterson will be a key addition to her team, and is also someone who can lead the agency towards greater achievements, particularly in digital transformation.“I’m extremely pleased to welcome Peterson to our M&C Saatchi family and I look forward to building a strong partnership with her in growing our client base and taking the agency to greater heights, especially in the area of digital transformation and growth opportunities. Peterson brings a sense of professionalism , leadership and structure which I particularly admire and feel will certainly benefit the agency,” Hussein said.“I’m delighted to be joining Hussein and the team here at M&C Saatchi. I look forward to being in an environment where creativity and brand strategy thrive to deliver effective business solutions for all our clients,” Peterson added.

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